Management restructuring at a listed company
Situation
In the middle of a corporate restructuring the current management’s performance and strategy are being severely questioned inside the company, by some shareholders and subsequently by the general public. As the stock price declines, urgent action is required.
Solution
With the assistance of an interim communication manager the company’s communication is immediately geared to the relevant strategic issues. Members of the management bodies are being replaced, the company’s strategy is radically overhauled. By a new style of communicating the internal and the external audiences get the appropriate message concerning the new strategy and the new management approach.
Result
The handover to the company’s new management stops the stock price decline, the new strategy is accepted by the internal and external public. The damage to the company’s reputation is limited. The restructuring is carried out swiftly and efficiently which is the basis for the company’s return to a healthy market position.
